Applied Influence Group

Improving Performance and Profitability


  • Kyle Hughes
    Innovative Trainer, Influence Consultant, Former Specialist Intelligence Professional
  • Dan Connors

Applied Influence Group Archive

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In her work on Cultural Influence, Julia Middleton talks about the concepts of core and flex.  

Our core is those things that are most...

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Social Proof & Terrorism

I must admit it's not often I agree with much that Alistair Campbell says but there was something in a recent tweet of his that chimed...

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Practicing Reciprocity

Reciprocity, or the act of exchanging things for mutual benefit, is one of the most powerful influence factors that exists.  It...

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